Maureen Lin Design Portfolio

expo Milano

usa pavilion: Feeding the Planet

Concept Development
Game Design
Art Direction
Visual Design
Interaction Design

‘Feeding the Planet Together’ is the theme at the USA Pavilion at Expo Milano. We developed a multi-touch interactive and a media wall for the event. The media wall displays updatable content, highlighting quotes from the leaders and thinkers from the world. The multi-user game invites up to six visitors to take on challenges to solve today's world hunger. Each visitor plays a role - research, industry, farming, policy, cooking, and nutrition. Visitors see challenges float above the landscape. They select a challenge, identify required collaboration, and pass it around to enable contribution in time.

My design inspiration started from the magic number 6. It's the number of collaborating visitors, as well as the total sides of a hexagon - the shape preferred by nature. To fun it up, we created toy-like 3D objects to make the challenges playful to touch. This collaborative experience enables a complex subject easy to digest, opening up thinking, and bi-lingual, cross-generational conversation.

Project at Unified Field